Website & SEO
Solutions for the Care Life Marketing Industry
Make it easy for clients to find you across search engines by optimizing your website and updating your directory listings.
Case Studies
Case Study 1: Home Care Expansion Through Targeted Paid Ads
Client: Phoenix Senior Living
Challenge: Struggling to reach the local market and attract new clients in a competitive area.
Solution: Implemented a targeted paid advertising campaign focusing on the unique selling propositions of Sunshine Home Health Care, emphasizing personalized care plans and exceptional caregiver training.
Results: Achieved a 40% increase in client inquiries and a 25% increase in new clients within the first three months.
Case Study 2: Nursing Home Occupancy Growth via SEO
Client: Eagle Senior Living in Orlando
Challenge: Low online visibility leading to stagnant occupancy rates.
Solution: Developed and executed a comprehensive SEO strategy, optimizing the website for relevant keywords and improving local search visibility.
Results: Occupancy rates increased from 75% to 92% within six months, and the website started ranking in the top three for key search terms related to nursing homes in their region.
Case Study 3: Reputation Management for Assisted Living Facility
Client: Legacy House
Challenge: Negative online reviews and outdated information affecting inquiries and admissions.
Solution: Implemented a reputation management plan, addressing negative reviews and engaging with the community online, alongside updating all listings with accurate and positive information.
Results: Improved overall rating from 3.2 to 4.5 stars on major review platforms within four months, leading to a 30% increase in inquiries and a 20% rise in admissions.
Case Study 4: Recruiting Quality Staff for Home Care through Digital Campaigns
Client: Palm Garden of Tampa
Challenge: Difficulty in attracting and retaining qualified care professionals.
Solution: Launched a recruitment ad campaign across social media and job boards, highlighting culture, benefits, and growth opportunities.
Results: Increased applications by 50%, with a 35% higher retention rate for new hires within the first year.
Case Study 5: Boosting Nursing Home Referrals with Paid Search
Client: Cypress Court
Challenge: Dependence on traditional referral sources leading to unpredictable admissions.
Solution: Initiated a paid search campaign targeting individuals searching for immediate nursing home placements, complemented by landing pages tailored to address common concerns and streamline the admission process. Also introduced facebook ads for retargeting, and geofence targeting to pinpoint specific area where lots of seniors are present.
Results: A 60% increase in direct inquiries and a 45% boost in admissions from online sources within the first quarter.
Case Study 6: Enhancing Online Presence and Lead Quality for Assisted Living
Client: Sunrise Senior Living
Challenge: Low-quality leads and lack of engagement on the facility’s website.
Solution: Overhauled the website with SEO-rich content, virtual tours, and clear calls to action. Implemented a Google Ads strategy focused on high-intent keywords.
Results: Doubled website traffic and increased the lead conversion rate by 40% within six months. Additionally, the quality of leads improved, leading to a higher conversion rate of inquiries to residents.
Get started with CarelifeMarketing
Care Life Marketing services is crafted with the specific needs of the home care, nursing homes, and assisted living facility market in mind, ensuring that your digital marketing efforts are both effective and efficient.